Leal’s Tires

Originally located at the corner of East Cesar Chavez and Chicon Street, Leal’s Tires boasted bright yellow paint and beautiful murals with homages to Aztec culture. Leal’s was known for having affordable services and working with customers when they didn’t have money to pay in full. Leal’s eventually relocated to far East 7th Street after restaurant owners purchased their original location. Many voiced concern when the restaurant kept Leal’s murals as their own and opened as “Lou’s Bodega” but offered highly-priced meals instead of reasonably-priced items typically found in a true bodega. However, the establishment soon changed its name to Lou’s and acknowledges the legacy of Leal’s.

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Jumpolin

Jumpolin is a pinata and party store that captured the hearts and minds of the East Austin community for over 20 years and was owned by the Lejarazu family. In late 2014, the Lejarazus faced harassment from their landlord which unfortunately escalated to Jumpolin’s demolition in February 2015. This story quickly received national attention and the Lejarazus were supported by a plethora of Austinites, especially from the underrepresented communities.

The Lejarazus are now focused on expanding their e-commerce business towards an art gallery featuring extensive projects made in paper mache.

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